Bikini model, JK cement, SRK and everything else

Milestone Man Sachin Tendulkar playing an inning of a lifetime. Whole India watching this immaculate inning like dedicated religious followers. And whooo… here comes an ad provoking deliberate disgust. Clueless, we kept wondering what was it actually about. In case you missed it, it was a JK cement commercial. A young lady in red swimsuit, completely drenched, flaunting her assets walks out of the sea and a  line goes – विश्वास है इसमें कुछ ख़ास है

HARD CORE

Despite our admiration of bikini babes, the head went round figuring out her relation with the product of this pervert-advert.

After thorough research, I am finally able to comprehend their product launch strategy. Here it is:

JK cement is entering the breast augmentation sector bringing out new cement implants, which is expected to completely replace much costlier silicon implants. HARD – CORE is a total indigenous and patented technique in which bio-compatible cement is pumped inside busts. In India, the market for breast augmentation is currently miniscule because Indian girls are naturally bestowed with awesome bosoms. However Indian women have always dreamt of something which can give their breasts some firmness. Hard-Core will provide them proper stiffness, maintaining their natural flexural property.

Apart from the bikini model showcasing the cement implants, JK cement also intends to hire Shahrukh Khan to endorse JK cement’s for-male product categories. SRK is endorsing                “मर्दों वाली cream” for quite some time now, and he is all set for “मर्दों वाली cement”. The cement has raised the expectations of all lazy souls who could not build their chest. ROCK – HARD will help men make their chest rocklike for lifetime in a couple of hours surgery.

ROCK HARD

JK cement has also collaborated with the materials science department of IITB (Institute of Infinite Tharak) to further investigate the suitability of this technique to make human buns firm too.

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